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Corporate enterprises can only exist based on a healthy society and sustained growth. Companies are therefore expected to contribute to creating and supporting a better society as members of said society. Amid diversifying communication methods due to the spread of social networking sites (SNS), companies' communication with communities and society is also becoming more important.
Based on its desire to be a needed local presence as a corporate citizen, the Hitachi High-Technologies Group continues to work on building positive relations by contributing to local communities through its business activities and using its resources to contribute to communities' growth and to solving the problems that these communities are confronting. Continuous communication with stakeholders like local communities leads to proper understanding of corporate activities and helps raise awareness and build a brand, which makes it an important asset in attracting customers, students, and employees over the long term.
The women's basketball team Cougars, located in Ibaraki Prefecture’s Hitachinaka City, gives basketball lessons at preschools near Hitachinaka and holds basketball clinics for elementary and middle school students around the country, actively participating in exchange activities with local citizens and contributing to promoting local sports.
As an element of their support for people with disabilities, the team also visits the social welfare service corporation Jiritsu Hoshikai's Ibaraki Welfare Factory for a social gathering each year.
As a member of the executive committee of a charity used book market consisting of six companies headquartered in Tokyo's Minato Ward and the nonprofit organization Minato Shogaisha Fukushi Jigyodan, Hitachi High-Tech in October 2018 held the charity event "Connecting Minato through Books – Charity Used Book Market" at Sakurada Park in Shimbashi, Minato Ward. At the market, employees of the participating companies sold books they had brought and donated the profits to Fukushi Jigyodan. The donations will be used to benefit support for independent living for people with disabilities in Minato Ward.
In the district of Hitachi High-Tech's headquarters, the company also holds volunteer "social contribution seminars" for its employees with the aim of promoting community improvement activities. In February 2019 Hitachi High-Tech worked with the nonprofit SHARE (Services for Health in Asian & African Regions) to plan an event at which babies who had come in for an infant health screening in a village in Cambodia were given stuffed toys made from cotton gloves. This plan also encouraged participating employees to learn about local poverty and health issues and help make rabbit-shaped stuffed toys.
For the 67th Katsuta Marathon, held in January 2019, many Hitachi High-Tech employees from the company's Naka district helped as event management volunteers, such as by keeping records and directing traffic.
The Katsuta Marathon is a citizens' marathon that gathers over 10,000 runners from all over the country each year and was a spectacular event attended by over 25,000 this year. Hitachi High-Tech will continue to work with the marathon to ensure its smooth operation and progression in the future.
In the event of natural disasters at Hitachi High-Technologies Group locations, the company offers support in the form of providing disaster relief funds and by other means, with the aim of supporting its local communities.