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Hitachi High-Tech GLOBAL

Social Background

Corporate enterprises can only exist based on a healthy society and sustained growth. Companies are therefore expected to contribute to creating and supporting a better society as members of said society. Amid diversifying communication methods due to the spread of social networking sites (SNS), companies' communication with communities and society is also becoming more important.

Objective of Hitachi's Community Efforts

Based on its desire to be a needed local presence as a corporate citizen, the Hitachi High-Tech Group continues to work on building positive relations by contributing to local communities through its business activities and using its resources to contribute to communities' growth and to solving the problems that these communities are confronting. Continuous communication with stakeholders like local communities leads to proper understanding of corporate activities and helps raise awareness and build a brand, which makes it an important asset in attracting customers, students, and employees over the long term.


1. Local Exchange through "Cougars"

The women's basketball team Cougars, located in Ibaraki Prefecture's Hitachinaka City, gives basketball lessons at preschools near Hitachinaka and holds basketball clinics for elementary and middle school students around the country, actively participating in exchange activities with local citizens and contributing to promoting local sports.
As an element of their support for people with disabilities, the team also visits the social welfare service corporation Jiritsu Hoshikai's Ibaraki Welfare Factory for a social gathering each year.

2. Initiatives in Cooperation with Nonprofit Organizations

As a member of the executive committee of a charity used book market consisting of six companies headquartered in Tokyo's Minato Ward and the nonprofit organization Minato Shogaisha Fukushi Jigyodan, Hitachi High-Tech in October 2019 held the charity event "Connecting Minato through Books - Charity Used Book Market" at Lifelong Learning Center (BARUN) in Shimbashi, Minato Ward. At the market, employees of the participating companies sold books they had brought and donated the profits to Fukushi Jigyodan. The donations will be used to benefit support for independent living for people with disabilities in Minato Ward.

3. Collaboration on 68 th Katsuta Marathon

Numerous employees of Hitachi High-Tech Manufacturing & Services participated as event management volunteers for the 68th Katsuta Marathon, which was held in January 2019, working to prepare the course, register runners, and in other activities.
The Katsuta Marathon is a citizensā€˜ marathon that gathers over 10,000 runners from all over the country each year and was a spectacular event attended by over 25,000 this year. Hitachi High-Tech will continue to work with the marathon to ensure its smooth operation and progression in the future.

4. Activities of Hitachi High-Tech America

  • Food Distribution
    The Greenville Office since 2015 has been carrying out volunteer activities distributing food to people unable to leave their homes, such as people with illnesses or disabilities, as well as elderly people in need of care, and the Greenville Office continued this initiative in 2019 as well.
  • Toy Drives
    The San Francisco, Oregon, and Dallas Offices in December 2019 participated in events by welfare organizations to donate new toys to disadvantaged children, gathering toys and clothes for donation.

5. Disaster Relief Activities

In the event of natural disasters at Hitachi High-Tech Group locations, the company offers support in the form of providing disaster relief funds and by other means, with the aim of supporting its local communities.